
Apple’s biggest theatrical gamble ever, the $250 million F1 The Movie, arrives in US theaters tonight. On the heels of its release, a new report reveals that the company is weighing a big move that would prove it’s serious about theatrical.
Apple might start its own theatrical distribution unit, per WSJ
Ben Fritz and Joe Flint write at The Wall Street Journal:
Apple hasn’t invested in the capacity to release and advertise its own movies, as Amazon did when it acquired…