From Reels to Retail: India’s influencers turning as next startup founders

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They started with trending audio, viral filters and loyal digital fandoms. Now, India’s top social media influencers are trading in their ring lights for retail shelves, owning brands in beauty, fashion, and beyond.

Creators like Kusha Kapila, Nitibha Kaul, Neetu Bisht and Sunny Chopra are trying their hand at entrepreneurship and perhaps competing with popular Bollywood celebrities like Katrina Kaif and Kriti Sanon.

While Kapila has launched a shapewear brand called Underneat and Nitibha Kaul introduced skincare products under AltK Beauty, Neetu…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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From Reels to Retail: India’s influencers turning as next startup founders


They started with trending audio, viral filters and loyal digital fandoms. Now, India’s top social media influencers are trading in their ring lights for retail shelves, owning brands in beauty, fashion, and beyond.

Creators like Kusha Kapila, Nitibha Kaul, Neetu Bisht and Sunny Chopra are trying their hand at entrepreneurship and perhaps competing with popular Bollywood celebrities like Katrina Kaif and Kriti Sanon.

While Kapila has launched a shapewear brand called Underneat and Nitibha Kaul introduced skincare products under AltK Beauty, Neetu…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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