Synopsis
Be it the disrupter unicorn’s own moves to ensure stability, market dynamics or growing chatter around the company, Zepto’s pace has moderated after a high growth phase of four quarters. A more robust liquidity reserve is necessary to drive the next expansion cycle.
In the past few weeks, Zepto has been dealing with viral videos of one of its dark stores, Reddit threads around the company’s work culture, and incessant X posts in which customers are sharing its bill summary to highlight hidden…
