
Whatever you think about Apple’s in-your-face advertising tactics, it seems to be paying off. The F1 movie is set to take in about $145 million in its opening weekend at the box office, with $55.6 million domestic.
This easily outstrips any of Apple Original Film’s prior theatrical debuts, and sets the movie on a path to exceed the gross box office of all previous Apple films … combined.
Apple releases almost all of its original films in small scale showings for some easy…

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