Samosa Singh, one of India’s leading quick-service restaurant (QSR) chains and a beloved destination for authentic and delicious samosas, is excited to unveil its brand new identity, featuring a new logo, menu revamp, and commitment to serving healthier, tastier, and crispier snacks. As Samosa Singh continues to grow and evolve, its dedication to innovation, quality, and customer satisfaction has consistently remained strong. The new logo represents this change, with a more polished and contemporary design that illustrates its commitment to providing the perfect crunch and taste in each bite.
The new menu is an absolute blend of tradition and innovation—crafted to appeal to Gen Z’s adventurous palate while still being nostalgically loved by millennials. It is a much-needed evolution to stay ahead in today’s fast-changing food ecosystem, where being relevant means being rooted yet refreshingly different. The brand is redefining indulgence by incorporating better-for-you ingredients and mindful cooking methods, without compromising on the flavours their customers love.
The new logo is designed to be modern, consistent, and globally appealing. The bolder moustache is a proud nod to their roots and personality, while the cleaner lines and new typography makes the logo more universally readable. The refined aesthetics elevate the brand, aligning with a more upscale and health-conscious market. The updated logo design ensures they remain relevant in a competitive food and retail market, while the brand consistency across packaging, digital platforms, and merchandise reinforces their identity.
To appeal to the younger generation, the brand has introduced special packaging that’s vibrant, Instagrammable, quirky and made from high-quality materials. This packaging is designed to resonate with Gen Z’s love for visually appealing and sustainable products, making Samosa Singh a perfect fit for attracting new generation and environmentally conscious consumers.
“As founders, this moment is incredibly special for us. We are excited to unveil not just a new look and menu, but a renewed commitment to what Samosa Singh truly stands for — food that is healthier, tastier, and crispier, without losing its soul. Samosa Singh refreshed look is a reflection of our journey, our learnings, and our promise to keep evolving with our customers. It marks a new chapter driven by innovation, rooted in quality, and powered by the love and trust of those who’ve been with us from the start.” said Nidhi Singh, Co-founder, Samosa Singh.
At Samosa Singh, we’ve always believed in reimagining Indian street food with a fresh perspective. This change isn’t just cosmetic — it is a bold step towards building a brand that is more thoughtful, relatable, and future-ready. With a strong focus on sustainability, aesthetics, and storytelling, we are confident that our refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers,” added Shikhar Veer Singh, Co-founder, Samosa Singh.
About Samosa Singh:
Samosa Singh is one of India’s most loved snacking QSR chain. It is a widely loved Indian snack brand focused on and becoming India’s ‘SnacKing’. They are on a mission to reinvent Indian street food by blending tradition with innovation. Born from a passion to reimagine the iconic samosa, the brand has quickly become synonymous with consistent, hygienic, and delicious snacks that bring the joy and warmth of Indian flavors to the modern consumer.
With a strong focus on tech-enabled, scalable formats, Samosa Singh is reshaping how Indian street food is experienced — making it more accessible, contemporary, and relevant to today’s fast-moving world. The brand appeals to a wide audience, from nostalgic millennials to adventurous Gen Z foodies, delivering products that are both familiar and refreshingly new.
Driven by its vision, Samosa Singh aspires to become the world’s most loved Indian street food brand — taking the humble samosa from a local favorite to a global icon, one delicious bite at a time.
