FitFeast, India’s leading taste-first protein brand, has secured INR 5.5 crore in a seed funding round led by Inflection Point Ventures (IPV), one of India’s largest angel investing platforms. The round also saw participation from notable investors including Raghav Singhal (Founder at Swasthum Wellness) & Santosh Govindaraju (Sustainability Executive & Board Member).
The fresh funds will be strategically deployed to scale FitFeast’s digital presence, strengthen marketing and leadership teams, expand distribution across metro and tier-1 cities, and launch innovative, India-first protein products.
Founded in 2021, FitFeast is on a mission to make protein-rich snacks delicious and accessible for everyone. From protein chips and chocolate smoothies to dessert-inspired bars, the brand reimagines healthy eating by delivering high-protein foods in formats Indians already love.
Shark Tank India Spotlight & Celebrity Backing
FitFeast gained national recognition after its appearance on Shark Tank India Season 4, where founder Aditya Poddar shared his inspiring journey of building the brand from scratch and his vision for India’s protein revolution. The brand has already sold over 10 million grams of protein, proving strong consumer demand for taste-first, high-quality protein snacks.
FitFeast’s credibility is further strengthened by the support of cricket legends. Shane Watson, the former Australian cricketer and IPL star, joins the brand as an investor and brand partner. Indian all-rounder Axar Patel also backs FitFeast as an investor and ambassador.
“The first time I tried FitFeast Protein Chips and Malai Kulfi Protein Shake, I was hooked by the taste and quality. After using the products for a few months, I knew I wanted to be part of this journey long-term,” said Shane Watson.
Rapid Growth in India’s Booming Protein Market
India’s health and wellness food market is booming, valued at nearly $30 billion, with protein-based products alone making up over $4 billion. The demand for protein snacks is growing rapidly at 20%+ annually, driven by rising health awareness and convenient food choices. FitFeast’s robust D2C model, strong repeat purchase rate, and innovative product range position it to capture this expanding market.
FitFeast’s online sales are powered through its own website, quick commerce platforms, and marketplaces like Zepto, Amazon, and Flipkart, delivering to over 20,000 pin codes across India. The brand currently generates over ₹50 lakhs in monthly revenue and has achieved 5x month-on-month growth in the last four months alone.
Founder’s Vision and IPV’s Support
Aditya Poddar, Founder & CEO, brings deep expertise and personal commitment to the space, having bootstrapped FitFeast to ₹1 crore ARR in its first year and driving its vision to make protein a daily habit for millions of Indians.
“At FitFeast, we believe protein shouldn’t taste boring. IPV shared this vision from day one, backing us not just with capital, but with real conviction,” said Aditya. “This round will help us expand our digital footprint, strengthen our supply chain, and bring exciting new protein products to India and global markets.”
Vinay Bansal, Founder of Inflection Point Ventures, added, “With growing awareness around daily protein intake, FitFeast is well-positioned to meet the rising demand for convenient, tasty, and high-quality protein snacks. The Shark Tank recognition and Shane Watson’s involvement further validate the brand’s potential to disrupt India’s nutrition space.”
So far, IPV has invested over INR 800 crore in 250+ startups and continues to back promising consumer brands with strong founder vision and high-growth potential.
About FitFeast
Founded in 2021 by Aditya Poddar, FitFeast is India’s first taste-first protein brand on a mission to make protein-rich snacks delicious, fun, and part of everyday life. Its innovative range includes protein chips, Malai Kulfi protein shakes, and dessert-inspired bars that resonate deeply with Indian taste buds.
About Inflection Point Ventures & Physis Capital
Inflection Point Ventures is one of India’s largest angel investing platforms, with over 23,500 CXOs, HNIs, and professionals. IPV has launched Physis Capital, a $50 Mn CAT 2 VC Fund to back high-potential startups from Pre-Series A to Series B.
