Inside Wakefit’s INR 1K Cr Biz, InCred Nets INR 440 Cr & More

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Inside Wakefit’s INR 1K Cr Biz 

Wakefit isn’t what it was four years ago. Although a young player in India’s entrenched mattress market, the D2C brand has strategically diversified over the past few years to become a holistic home solutions startup. So, how did Wakefit crack the code?

The Furniture Factor: What proved to be a gamechanger for IPO-bound Wakefit was its foray into the furniture segment in 2019. This vertical has emerged as the brand’s fastest-growing business over the last three years, propelled by a growing offline…



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Inside Wakefit’s INR 1K Cr Biz, InCred Nets INR 440 Cr & More


Inside Wakefit’s INR 1K Cr Biz 

Wakefit isn’t what it was four years ago. Although a young player in India’s entrenched mattress market, the D2C brand has strategically diversified over the past few years to become a holistic home solutions startup. So, how did Wakefit crack the code?

The Furniture Factor: What proved to be a gamechanger for IPO-bound Wakefit was its foray into the furniture segment in 2019. This vertical has emerged as the brand’s fastest-growing business over the last three years, propelled by a growing offline…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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