Inside Wakefit’s INR 1K Cr Biz
Wakefit isn’t what it was four years ago. Although a young player in India’s entrenched mattress market, the D2C brand has strategically diversified over the past few years to become a holistic home solutions startup. So, how did Wakefit crack the code?
The Furniture Factor: What proved to be a gamechanger for IPO-bound Wakefit was its foray into the furniture segment in 2019. This vertical has emerged as the brand’s fastest-growing business over the last three years, propelled by a growing offline…

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