Apple’s plans to improve App Store discoverability using AI tagging techniques have been implemented in the developer beta build of iOS 26.
However, the tags do not appear on the public App Store yet, nor are they informing the App Store Search algorithm on the public store.

Of course, with any upcoming App Store update, there’s speculation about how changes will impact an app’s search ranking.
A new analysis by app intelligence provider Appfigures, for example, suggests…