Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior…
…I’m talking about the keyword universe. 🪐
In this issue, I’m digging into:
- Why the old way of doing keyword research doesn’t cut it anymore.
- How to build a keyword pipeline that compounds over time.
- A scoring system for prioritizing keywords that actually convert.
- How to handle keyword chaos with structure and clarity.
- A simple keyword universe tracker I designed…