Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagement

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Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination – seamlessly blending entertainment, fashion inspiration and purchase.

Built at the intersection of content, community, and commerce, Glamstream reflects how today’s young India likes to shop: entertainment built into their feed and instant access to what inspires them.

In its first phase, Glamstream will bring over 500 hours of content, including 15 Myntra exclusives and 4,000+…



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Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagement



Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination – seamlessly blending entertainment, fashion inspiration and purchase.

Built at the intersection of content, community, and commerce, Glamstream reflects how today’s young India likes to shop: entertainment built into their feed and instant access to what inspires them.

In its first phase, Glamstream will bring over 500 hours of content, including 15 Myntra exclusives and 4,000+…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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