How You Can Track Brand Authority For AI Search

July 8, 2025

, By Search Engine Journal

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I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility.

It turns out, brand matters – a lot.

Today’s Memo is a deep dive into a concept that’s often talked about (but rarely measured well): Brand authority.

In this issue, I’m unpacking:

What brand authority really is, and how it’s different from topical authority.
Why brand search volume is the strongest predictor of AI chatbot…

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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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How You Can Track Brand Authority For AI Search

July 8, 2025

, Published By Search Engine Journal

I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility.

It turns out, brand matters – a lot.

Today’s Memo is a deep dive into a concept that’s often talked about (but rarely measured well): Brand authority.

In this issue, I’m unpacking:

What brand authority really is, and how it’s different from topical authority.
Why brand search volume is the strongest predictor of AI chatbot…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Crypto Exchanges Exposed to $1B in Huione-linked USDT outflows

Next News

Best 65 inch TVs in July 2025 offering brilliant visuals and smart connectivity:Top 6 picks for every entertainment need

Search Engine Journal

More like this

Popular

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