This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd.
Decision-makers are more likely to buy from organizations that produce strong thought leadership content, and they’re more likely to stay with a current provider that produces strong thought leadership content, which confirms the company continues to offer insights and solutions compared to competitors.[1]
Unfortunately, the term “thought leadership” has a lot of baggage because too many people share a…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)