In a move that marks a new era for the tech giant, Sabih Khan has been appointed as Apple Inc.’s new Chief Operating Officer (COO) as of July 2025. Khan, an Indian-origin executive with deep roots at Apple, will succeed Jeff Williams, who recently announced his retirement after decades of service and leadership at the world’s most valuable company.
For American tech watchers and investors alike, the appointment of Sabih Khan is more than just a change in title—it’s a strategic pivot for Apple during a period of significant industry challenges and transformations.
A Veteran Inside Apple’s Core
Sabih Khan is no stranger to Apple’s intricate operations. A 30-year veteran at the company, Khan has been instrumental in shaping Apple’s global supply chain and sustainability strategy. He first joined Apple’s executive team as Senior Vice President of Operations in 2019 and has since become one of the company’s most trusted leaders in navigating complex logistics, supplier relations, and manufacturing demands.
In his new role, Sabih Khan will report directly to CEO Tim Cook and will also take on oversight of additional divisions, including AppleCare—a key customer service arm that millions in the USA rely on for product support and repairs.
Timing Is Everything
The timing of Sabih Khan’s elevation to COO couldn’t be more critical for Apple. The company is currently facing multiple headwinds: from rising tariff costs that threaten manufacturing margins to slowing iPhone sales growth in mature markets like the USA. At the same time, Apple is under increasing regulatory scrutiny globally, while facing fierce competition from nimble, AI-focused startups that are rapidly gaining traction.
Industry insiders believe Sabih Khan’s unmatched experience in operations and supply chain management makes him the ideal choice to steer Apple through this demanding landscape. His leadership will be vital in ensuring that Apple maintains its reputation for delivering high-quality products at scale while navigating geopolitical shifts and evolving market dynamics.
A Leadership Transition with Depth
Apple’s succession plan goes beyond just Sabih Khan. Reports indicate that his trusted deputy, Priya Balasubramaniam, may play a larger role in overseeing the company’s supply chain during this transition. This move underscores Apple’s commitment to ensuring continuity and depth in its leadership ranks.
For American consumers, this leadership shuffle sends a clear signal: Apple remains focused on operational excellence and resilient supply chains—crucial factors in keeping product launches smooth and devices available despite global disruptions.
An Inspiring Journey
Sabih Khan’s story is also inspiring for many in the USA tech industry. Born in India, Khan moved to the United States for higher education, earning degrees from Tufts University and Duke University’s Fuqua School of Business. He embodies Apple’s diverse and inclusive leadership culture, proving that talent, dedication, and long-term vision can drive one to the highest levels of corporate leadership.
Throughout his career, Sabih Khan has championed sustainable practices, helping Apple cut its carbon footprint by more than 60% in recent years. His promotion suggests that sustainability will remain a key pillar of Apple’s operations strategy, alongside continued innovation and global expansion.
What Lies Ahead
Looking ahead, all eyes will be on Sabih Khan as he navigates Apple through economic uncertainty and intensifying competition. Analysts expect him to focus on diversifying Apple’s manufacturing footprint to mitigate geopolitical risks and keep production costs in check. Expanding AppleCare and ensuring seamless customer support worldwide will also be part of his expanded portfolio.
With Sabih Khan at the helm of operations, Apple appears well-prepared to meet its ambitious goals—whether that means ramping up next-generation product rollouts, enhancing sustainability, or keeping pace with breakthroughs in AI.