What makes the rural-urban divide in India loftier than ever? It is accessibility, more than anything else. If quick commerce brings markets to the doorstep, then artificial intelligence reads the consumer mind to help sellers identify what precisely to offer. But that’s all in the cities. Well, maybe, up to smaller towns at the most.
But most things still remain largely out of bounds in remote Indian villages. “The lack of accessibility is most painful when it comes to medicines,” said Priyadarshi Mohapatra, who chose to take basic…
