An investigation by SEO professional James Brockbank reveals that ChatGPT may be recommending businesses based on content from hacked websites and expired domains.
The findings aren’t a comprehensive study but the result of personal testing and observations. Brockbank, who serves as Managing Director at Digitaloft, says his report emerged from exploring how brands gain visibility in ChatGPT’s responses.
His analysis suggests that some actors are successfully gaming the system by publishing content on compromised or repurposed domains that retain…
