The average SEO strategy begins and ends with keyword research, with keyword volume as the deciding factor in what topics will be written about. It’s an outdated approach that fails to resonate with users and no longer reflects how modern search engines evaluate content. Content that delivers a meaningful experience across the factors that matter most to users earns trust, signals quality, and attracts links, shares, and higher rankings.
User Behavior Has Always Been A Part Of Search Ranking
User signals play a central role in Google’s ranking…