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With iOS 26, Apple has made a key strategy shift: it’s no longer pre-announcing major new features that won’t be available for months to come.
Here’s why I think that’s a great decision by Apple, and why it could make for an exciting 12 months.
Apple’s change in strategy was clearly driven by what happened at WWDC 2024 and during the subsequent iOS 18 cycle. The company pre-announced major new features for Siri, but failed to actually deliver…
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With iOS 26, Apple has made a key strategy shift: it’s no longer pre-announcing major new features that won’t be available for months to come.
Here’s why I think that’s a great decision by Apple, and why it could make for an exciting 12 months.
Apple’s change in strategy was clearly driven by what happened at WWDC 2024 and during the subsequent iOS 18 cycle. The company pre-announced major new features for Siri, but failed to actually deliver…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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