7/11 Day, also known as National 7-Eleven Day or Slurpee Day, is almost here — and it’s shaping up to be one of the coolest days of summer yet. Every year on July 11th (7/11), the beloved convenience store chain 7-Eleven throws this fun celebration to thank its customers with its famous Free Slurpee Day giveaway.
The Story Behind 7/11 Day
7/11 Day isn’t just about a free frozen drink — it marks the birthday of the world’s largest convenience retailer. Founded in 1927 in Dallas, Texas, 7-Eleven began as the Southland Ice Company and officially adopted the 7-Eleven name in 1946 to highlight its then-unusual hours of 7 a.m. to 11 p.m. Decades later, the chain is open 24/7 in many places, and Free Slurpee Day has become a summer tradition millions look forward to.
Free Slurpee Day: A Thank-You Tradition Since 2002
The idea behind Free Slurpee Day is simple: a refreshing freebie to thank loyal customers and create a sense of fun in the middle of summer. Since 2002, on every 7/11 Day, participating 7-Eleven, Speedway, and Stripes stores across the U.S. and beyond give away a free small Slurpee to anyone who stops by — while supplies last.
This year, 7/11 Day 2025 will be extra special. In addition to the classic free small Slurpee, customers can grab a temporary tongue tattoo at select stores. These quirky tattoos reveal vibrant colors when applied after sipping a Slurpee — an exclusive perk for members of the 7Rewards or Speedy Rewards programs.
How to Score Extra Slurpees This Year
For Free Slurpee Day 2025, there’s even more reason to use your rewards app. By scanning your 7Rewards or Speedy Rewards app on July 11, you’ll unlock a coupon for another free small Slurpee — redeemable until July 31. That means you can enjoy your favorite icy drink twice this summer, completely free.
Some stores will also offer additional promotions, like discounted wings for rewards members and fun contests for Slurpee lovers. These bonuses make 7/11 Day more than just a quick stop — it’s a chance to grab snacks, score freebies, and share the fun with friends and family.
Where to Celebrate Free Slurpee Day
To join the fun on 7/11 Day, visit any participating 7-Eleven, Speedway, or Stripes store on July 11 between roughly 11 a.m. and 7 p.m. While the free Slurpee is limited to one per customer in-store, using the rewards app can unlock more tasty deals and those colorful tongue tattoos that are sure to delight kids and adults alike.
Why 7/11 Day Is So Popular
Although 7/11 Day is not an official holiday, it’s become a summertime ritual in the U.S., Canada, Japan, Thailand, Australia, and anywhere else 7-Eleven operates. For many fans, Free Slurpee Day is a nostalgic reminder of summer breaks, road trips, and the simple joy of sipping a Slurpee on a hot day.
The event also reflects 7-Eleven’s brand image as a fun, friendly, and customer-focused retailer. By giving away millions of free Slurpees each year, the company thanks its loyal fans and welcomes new customers through its doors.
Mark Your Calendar for 7/11 Day 2025
So whether you’re craving a classic Cherry Slurpee or want to try one of the brand’s new, limited-time flavors, make sure 7/11 Day is on your summer bucket list. Bring your friends, download the 7Rewards app, and don’t miss the chance to score your free frozen treat and maybe even an extra Free Slurpee Day surprise.
Celebrate Free Slurpee Day this July 11th and raise your cup to nearly a century of icy, sweet memories with 7-Eleven!