Brands look to quick commerce for fast growth, but costs remain a concern

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The operating cost on quick commerce is significantly high for direct-to-consumer (D2C) brands in India, said Simran Khara, founder and CEO of Koparo, which sells sustainable home care products.

“The cost to serve on quick commerce is fairly high for brands,” Khara noted, especially in categories where margins are already tight.

According to Khara, 33% of the startup’s revenue comes from quick commerce channels.

“Quick commerce isn’t just fast — it’s meaningful. It’s become a major pillar of our fulfilment model,” Khara said.

Khara was speaking at…



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Brands look to quick commerce for fast growth, but costs remain a concern



The operating cost on quick commerce is significantly high for direct-to-consumer (D2C) brands in India, said Simran Khara, founder and CEO of Koparo, which sells sustainable home care products.

“The cost to serve on quick commerce is fairly high for brands,” Khara noted, especially in categories where margins are already tight.

According to Khara, 33% of the startup’s revenue comes from quick commerce channels.

“Quick commerce isn’t just fast — it’s meaningful. It’s become a major pillar of our fulfilment model,” Khara said.

Khara was speaking at…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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