MrBeast, the world’s most-watched YouTuber, has once again sparked headlines after hinting at taking over X, the platform formerly known as Twitter. This unexpected update comes right after Linda Yaccarino, the CEO handpicked by Elon Musk, announced her resignation this week, fueling fresh speculation about who could steer the social media giant next.
MrBeast, whose real name is Jimmy Donaldson, didn’t hold back when reacting to the news of Yaccarino’s departure. Replying directly to her announcement post, MrBeast wrote, “I’ll fill the roll,” signaling his continued interest in becoming the new CEO of X. This isn’t the first time MrBeast has teased the idea. Back in 2022, shortly after Musk’s dramatic $44 billion Twitter acquisition, the YouTuber publicly asked Musk if he could be the new CEO. Musk, never shy about stirring buzz, replied that it was “not out of the question.”
Now, with Linda Yaccarino stepping down after two turbulent years leading X through a controversial rebranding and business turnaround, MrBeast’s offer has the internet talking once again. Fans and followers flooded his post with mixed reactions — from memes and jokes to genuine excitement at the idea of seeing a digital creator with over 412 million subscribers take the helm of a major social media platform.
The latest MrBeast news comes at a critical time for X. Since Musk’s takeover, the platform has seen massive layoffs, policy shifts, and even the rollout of its own AI chatbot, Grok, which recently sparked backlash for sharing offensive content. Amid these challenges, Musk’s leadership has been both celebrated and criticised. With Yaccarino’s sudden exit — announced without a clear reason — speculation is swirling about who Musk might trust to manage the “everything app” he’s long envisioned.
For MrBeast, stepping into the CEO role at X could mark a bold new chapter in his already remarkable career. Known for pushing creative boundaries with extreme challenges and philanthropic stunts, MrBeast has built an empire that extends beyond YouTube. His brands — including MrBeast Burger and Feastables — have already disrupted traditional business models, proving that he understands both online audiences and consumer trends.
Some social media experts believe that MrBeast’s deep connection with younger audiences could breathe new life into X, which has struggled to regain its footing as the go-to “digital town square.” If anyone understands how to drive engagement at scale, it’s MrBeast. But skeptics argue that running a global social media platform comes with challenges far beyond viral videos and million-dollar giveaways.
Interestingly, this isn’t the only time MrBeast has publicly flirted with the idea of buying or running major platforms. Earlier this year, amid concerns about a possible TikTok ban, he tweeted about buying TikTok to “save it,” showing he’s serious about expanding his influence beyond YouTube.
Meanwhile, Elon Musk has yet to publicly respond to MrBeast’s latest offer. Given their history of playful exchanges — like Musk volunteering to appear in a MrBeast stunt called “100 Men vs. a Gorilla” — some think it’s not entirely impossible that Musk could say yes, at least partly as a publicity move. And with MrBeast’s massive audience, the buzz alone could be worth it.
As of now, MrBeast’s comment has already garnered millions of views and tens of thousands of likes, highlighting just how much sway he has over the internet’s attention. Whether this turns into a real bid or remains another viral moment is up to Musk — and perhaps to the millions who watch every MrBeast move.
One thing is clear: the story of MrBeast and X is far from over. If there’s one creator who could actually turn a joke into reality, it’s MrBeast. For now, the internet waits to see if this will be the next big twist in the saga of Elon Musk’s ever-controversial social media platform.