The AI search revolution has arrived with fanfare, transforming how users discover information across platforms like ChatGPT, Perplexity, and Google’s AI Overviews.
Yet, beneath the headlines lies a counterintuitive reality that’s reshaping how we approach the age-old debate and strategies on desktop vs. mobile: Over 90% of AI-powered search referrals originate from desktop devices.
While mobile accounts for more than half of global web traffic, AI search engines are making their biggest impact on desktop – a complete reversal of typical user…