Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a site is optimized if the content is already achieving its intended results.
Getting The Content Right
Anyone can write, but it’s hard to communicate in a way that meets the audience’s needs. One thing SEOs often get wrong is content, which remains the most important ranking factor in modern search engines.
A common mistake is publishing entire…
