If you thought ecommerce in India today is all about quick commerce, think again. Away from the buzz around 10-minute deliveries, Meesho is showing that a new marketplace model can flourish and even get ready for an IPO before Flipkart, the OG ecommerce marketplace to come from India.
Meesho flirted with quick commerce in the early days through its Super Store and other experiments, but it quickly realised that the best way to attract the next 100 Mn shoppers from India’s Tier 2, 3 and 4 cities will only be possible with a marketplace…