If you’re asking how much is Apple TV, the quick answer is: the Apple TV 4K device costs between $129 and $149 in 2025, and the Apple TV+ streaming subscription starts at $9.99 per month.
Most people search how much is Apple TV because they’re either looking to buy the hardware or they’re curious about the subscription service. Some want both. In this guide, you’ll get a clear breakdown of how much is Apple TV for the hardware, how much is Apple TV+, and what additional costs you might face.
Whether you’re planning to upgrade your home theater with the Apple TV 4K, or you’re considering Apple TV+ to watch original content like Ted Lasso or Severance, knowing exactly how much is Apple TV will help you make the best choice for your entertainment needs.
What Is Apple TV?
Before diving deeper into how much is Apple TV, let’s first understand what Apple TV actually is. Many consumers confuse the Apple TV hardware with the Apple TV+ streaming platform. These are two entirely different products.
- Apple TV (hardware) is a small digital media player box that connects to your TV via HDMI. It lets you stream movies, apps, games, and shows from various platforms including Netflix, Disney+, Hulu, and of course Apple TV+.
- Apple TV+ (streaming service) is Apple’s exclusive subscription service that streams original content like TV series, movies, and documentaries.
When you ask how much is Apple TV, you’re actually asking two questions:
How much is Apple TV hardware? And how much is Apple TV+?
Knowing the difference is important because it affects not only the price but also the experience you get.
How Much Is Apple TV Hardware in 2025?
One of the most common searches online is how much is Apple TV in 2025, and the answer depends on which Apple TV 4K model you choose.
Here’s the current pricing for Apple TV hardware in 2025:
- The Apple TV 4K Wi-Fi model comes with 64GB of storage and costs $129.
- The Apple TV 4K Wi-Fi + Ethernet model comes with 128GB of storage and costs $149.
If you’re still wondering how much is Apple TV compared to older models, here’s a quick summary of additional options:
- A refurbished Apple TV 4K (2022 edition) typically costs around $99.
- The older Apple TV HD model, although discontinued, is still available second-hand for about $70 to $80.
When evaluating how much is Apple TV, remember that the newer Apple TV 4K models come with significant improvements. These include HDR10+ support, the A15 Bionic chip for faster processing, and Dolby Atmos audio, making them a premium option for home entertainment.
If you’re interested in the best performance and longevity, paying a little extra now might save you from needing an upgrade later.
How Much Is Apple TV+ Subscription?
Another part of the question how much is Apple TV involves the Apple TV+ subscription. Apple TV+ is a separate product from the hardware and provides access to original shows, movies, and documentaries.
Here’s the 2025 pricing for Apple TV+:
- Monthly subscription: $9.99 per month
- Annual subscription: $99 per year
- Student plan: $5.99 per month with a valid student ID
Many people also ask how much is Apple TV+ with a free trial? Currently, Apple offers a 7-day free trial for new subscribers.
There are also ways to reduce the cost of Apple TV+ through bundles. For example, if you ask how much is Apple TV with Apple One, the answer is even more affordable:
- The Apple One Individual Plan starts at $19.95 per month and includes Apple TV+, Apple Music, Apple Arcade, and iCloud+.
- The Apple One Family Plan costs $25.95 per month, allowing multiple users to share the subscription.
If you’re primarily asking how much is Apple TV+ because you want original content, the subscription is competitively priced compared to Netflix or Disney+.
Apple TV vs Apple TV+: What’s the Difference?
A lot of people asking how much is Apple TV are actually confused between Apple TV hardware and Apple TV+ service. Here’s a simple way to tell them apart without a table:
- Apple TV Hardware is a physical streaming box you buy once.
- Apple TV+ is a monthly streaming subscription for exclusive Apple Originals.
When you ask how much is Apple TV, make sure you clarify which one you need. If you want a device to stream content from multiple platforms, you’re looking for the Apple TV 4K box. If you want to watch Apple Originals, you need an Apple TV+ subscription.
Some users buy both, while others only subscribe to Apple TV+ and use another device, like a smart TV, to watch.
Hidden Costs To Know
When searching how much is Apple TV, remember there might be additional costs that aren’t included in the box or subscription. Here are some examples:
- Extra accessories like a second Siri Remote, which costs about $59.
- HDMI cables are not included in the box. Expect to pay $15 to $20 for a quality HDMI cable.
- Content purchases: Even with an Apple TV+ subscription, you may need to rent or buy movies and TV shows from the Apple Store for new releases.
- iCloud storage: If you plan to use Apple Arcade or other features, you might want additional iCloud storage, which adds another $0.99 to $9.99 per month.
So when you calculate how much is Apple TV, make sure to include these hidden costs in your budget to avoid surprises later.
Is Apple TV Worth It?
After learning how much is Apple TV, the next logical question is whether it’s worth the money. The answer depends on what you want from your streaming setup.
Reasons Apple TV is Worth It:
- Superior streaming quality with 4K HDR and Dolby Atmos audio.
- Seamless integration with other Apple products like iPhones, iPads, and HomePods.
- Access to Apple Arcade and Apple Fitness+, not just streaming.
- Apple TV+ Originals are exclusive and often critically acclaimed.
Possible Downsides:
- Asking how much is Apple TV often reveals that it’s more expensive than competitors like Roku or Fire TV.
- If you don’t use the Apple ecosystem, some features might be less valuable.
In short, if you’re asking how much is Apple TV, consider that you’re paying for a premium experience—not just a streaming box.
Tips To Save Money on Apple TV
If you’re concerned about how much is Apple TV, here are a few ways to save money:
- Buy refurbished Apple TV devices directly from Apple’s website to save around $30–$50.
- Use the free trial of Apple TV+ to see if you like it before committing.
- Bundle services with Apple One to cut costs if you already use Apple Music or iCloud.
- Look for carrier deals, as some wireless providers offer free Apple TV+ for new phone contracts.
- Check student discounts for cheaper Apple TV+ rates.
- Wait for sales, especially around Black Friday, when retailers often discount Apple products.
- Purchase older models if you don’t need the latest features.
By following these tips, you can reduce how much is Apple TV costs and still enjoy the full experience.
Final Thoughts
If you’ve been wondering how much is Apple TV, this guide gives you the full answer. In 2025, the Apple TV 4K hardware starts at $129, while Apple TV+ streaming costs $9.99 per month or $99 annually. Whether you’re interested in the device, the subscription, or both, knowing how much is Apple TV will help you choose the right option for your home.
If you’d like me to generate a meta description, title tag, or FAQ schema for SEO, just let me know!
Frequently Asked Questions
Q1. How much is Apple TV in 2025?
The latest Apple TV 4K costs $129 for 64GB and $149 for 128GB in 2025.
Q2. How much is Apple TV+ monthly?
Apple TV+ is $9.99 per month, or $5.99 for students.
Q3. How much is Apple TV+ annually?
The annual subscription is $99, saving you about $20 compared to monthly payments.
Q4. How much is Apple TV with Apple One?
With Apple One, you get Apple TV+, Apple Music, and more for $19.95 per month.
Q5. How much is Apple TV if I buy refurbished?
A refurbished Apple TV 4K costs around $99, depending on availability.
Q6. How much is Apple TV compared to Roku?
Roku devices start at $39, while the Apple TV 4K starts at $129, making Apple TV the premium option.
Q7. How much is Apple TV if I include accessories?
With a remote replacement and HDMI cable, the total cost of Apple TV hardware could reach about $200.
Q8. How much is Apple TV when renting movies?
Movie rentals on Apple TV usually cost $3.99 to $5.99, while purchases range from $9.99 to $19.99.