ETtech Explainer: Why Blinkit is shifting to an inventory-led model

July 16, 2025

, By The Economic Times

ettech-explainer-why-blinkit-is-shifting-to-an-inventory-led-model.jpg

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Quick commerce platform Blinkit is moving from a marketplace model to an inventory-led approach after parent Eternal became an Indian-owned and controlled company (IOCC) in April.

ET reported on July 13 that Blinkit has informed sellers it will transition to this new model starting September.

What is the inventory-led model?

In an inventory-led setup, Blinkit will directly purchase products from brands or sellers, store them in its own warehouses (dark stores), and handle the entire supply chain, from procurement to delivery.

This means Blinkit fully…

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ETtech Explainer: Why Blinkit is shifting to an inventory-led model

July 16, 2025

, Published By The Economic Times

ettech-explainer-why-blinkit-is-shifting-to-an-inventory-led-model.jpg

Quick commerce platform Blinkit is moving from a marketplace model to an inventory-led approach after parent Eternal became an Indian-owned and controlled company (IOCC) in April.

ET reported on July 13 that Blinkit has informed sellers it will transition to this new model starting September.

What is the inventory-led model?

In an inventory-led setup, Blinkit will directly purchase products from brands or sellers, store them in its own warehouses (dark stores), and handle the entire supply chain, from procurement to delivery.

This means Blinkit fully…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

XRP And Solana ETFs Could Be 2025’s Big Winners, Here’s Why

Next News

Apple taught an AI model to reason about app interfaces

The Economic Times

More like this

Popular

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