Mid-year ecommerce sales spike sets the stage for cracking festive season

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Ecommerce order volumes during the recent sale period grew 19% compared with a year earlier, according to market trackers and analysts.

This sharp discounts-driven rise in consumer demand, across categories such as smart TVs, headphones, air conditioners, kids’ essentials, and luggage, is seen setting the tone for the festive season that starts in September, according to brands and industry analysts.

The July 11-14 sale window, which saw overlapping campaigns from marketplaces like Amazon India and Flipkart as well as direct-to-consumer brands, marked…



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Mid-year ecommerce sales spike sets the stage for cracking festive season



Ecommerce order volumes during the recent sale period grew 19% compared with a year earlier, according to market trackers and analysts.

This sharp discounts-driven rise in consumer demand, across categories such as smart TVs, headphones, air conditioners, kids’ essentials, and luggage, is seen setting the tone for the festive season that starts in September, according to brands and industry analysts.

The July 11-14 sale window, which saw overlapping campaigns from marketplaces like Amazon India and Flipkart as well as direct-to-consumer brands, marked…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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