CIRP: AirPods regain market share, but overall growth stalls

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A new report out today from Consumer Intelligence Research Partners (CIRP) shows that while AirPods remain the most popular wireless earbuds among iPhone users, Apple might be feeling the pressure of slowing growth.

From 59% to 57%, and back again

According to the report, 44% of iPhone owners now report having Bluetooth earbuds, up slightly from 41% last year and 39% the year before.

However, 59% of those say they own AirPods. That’s a 2% bump from last year, but it’s also…



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CIRP: AirPods regain market share, but overall growth stalls


A new report out today from Consumer Intelligence Research Partners (CIRP) shows that while AirPods remain the most popular wireless earbuds among iPhone users, Apple might be feeling the pressure of slowing growth.

From 59% to 57%, and back again

According to the report, 44% of iPhone owners now report having Bluetooth earbuds, up slightly from 41% last year and 39% the year before.

However, 59% of those say they own AirPods. That’s a 2% bump from last year, but it’s also…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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