Netflix uses generative AI in original series for the first time

July 18, 2025

Share via:

Netflix has integrated generative artificial intelligence (AI) into one of its original TV shows for the first time. Co-chief executive Ted Sarandos said the technology was employed in The Eternauts, an Argentinian science fiction series, to create a sequence showing a building collapsing in Buenos Aires.

“That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result,” Sarandos said during the company’s second-quarter earnings call.

The…

Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Previous News

Eco Recycling updates on expanded capacity of E-waste & Li-ion Batteries recycling

Next News

ETtech Explainer: X, Centre at loggerheads over social media misuse

CNBCTV