When shoppers browse for something, they probably can’t imagine owning a piece of the company itself via their purchase. But that’s essentially what Barcelona-based Beself Brands made possible through its first-of-a-kind security offering BeToken, which went live recently under the wardship of its ERIR (Entity Responsible for the Registration and Records) URSUS-3 Capital.
The token’s economic structure seems to be refreshingly straightforward, with Beself carving up 100% of their equity into tokens (17.84 million), with plans to sell roughly…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)