Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts.
Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability.
Overlooking this critical stage can reduce revenue potential. Using AI-driven paid media for nurturing and retargeting can bridge this gap, converting high-quality leads into profitable customers.
Importance Of Mid-Funnel Engagement
Prospects in the mid-funnel have already expressed interest and are ready to move to action.
They are…
