Quick commerce platforms push brands to boost ad spends in pursuit of high-margin revenues

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Quick commerce companies are ramping up pressure on brands and sellers to boost ad spending on the platforms, as they chase high-margin revenue streams to contain mounting losses.

Swiggy’s Instamart has rolled out a three-tier onboarding system, asking sellers to pick from packages priced between Rs 4.5 lakh and Rs 9 lakh. The amount can be spent on ads over a three-month period.

Zepto has been asking new and small brands to commit Rs 2 lakh to Rs 7.5 lakh a month on ads, depending on brands and categories.

Eternal Ltd-owned Blinkit charges Rs 25,000…



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Quick commerce platforms push brands to boost ad spends in pursuit of high-margin revenues



Quick commerce companies are ramping up pressure on brands and sellers to boost ad spending on the platforms, as they chase high-margin revenue streams to contain mounting losses.

Swiggy’s Instamart has rolled out a three-tier onboarding system, asking sellers to pick from packages priced between Rs 4.5 lakh and Rs 9 lakh. The amount can be spent on ads over a three-month period.

Zepto has been asking new and small brands to commit Rs 2 lakh to Rs 7.5 lakh a month on ads, depending on brands and categories.

Eternal Ltd-owned Blinkit charges Rs 25,000…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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