MLS head shares confusing Season Pass viewership numbers

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Apple tends to be pretty tight-lipped when it comes to viewership data. But in a midseason press conference earlier today, Major League Soccer Commissioner Don Garber offered a rare (but puzzling) update on how MLS Season Pass has been performing in 2025.

According to Garber (via Sports Business Journal), matches are averaging 120,000 unique viewers per game, a figure he said represents a 50% increase compared to last year.

Interestingly, he said the jump is not necessarily due to…



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MLS head shares confusing Season Pass viewership numbers


Apple tends to be pretty tight-lipped when it comes to viewership data. But in a midseason press conference earlier today, Major League Soccer Commissioner Don Garber offered a rare (but puzzling) update on how MLS Season Pass has been performing in 2025.

According to Garber (via Sports Business Journal), matches are averaging 120,000 unique viewers per game, a figure he said represents a 50% increase compared to last year.

Interestingly, he said the jump is not necessarily due to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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