Honasa looks beyond beauty and skincare to new growth categories

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Honasa Consumer, which owns beauty brands such as Mamaearth and BBlunt, is looking to expand into newer product categories such as laser masks, face massagers, facial rollers and LED light therapy devices, people aware of the company’s plan said.

This comes at a time when sales of Honasa’s flagship Mamaearth brand have slowed, prompting the parent company to recalibrate its focus, one of the people cited earlier told ET. “The company is looking at trying out multiple new things as it chases the next level of growth,” the person said.

“Mamaearth…



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Honasa looks beyond beauty and skincare to new growth categories



Honasa Consumer, which owns beauty brands such as Mamaearth and BBlunt, is looking to expand into newer product categories such as laser masks, face massagers, facial rollers and LED light therapy devices, people aware of the company’s plan said.

This comes at a time when sales of Honasa’s flagship Mamaearth brand have slowed, prompting the parent company to recalibrate its focus, one of the people cited earlier told ET. “The company is looking at trying out multiple new things as it chases the next level of growth,” the person said.

“Mamaearth…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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