B2B marketers are taking a page from the B2C playbook and seeing real results.
According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too informal for business audiences, like short-form video and influencer collabs, are now central to building trust and driving growth.
The study, based on responses from 1,500 senior marketers across six countries, found that 94% believe trust is the key to success in B2B.
But many brands are moving away from traditional lead-gen tactics and turning instead to emotionally resonant…

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