How AI Is Revealing The True Potential Of Individual-Centric Marketing

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A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did.

That’s the power of what I call B2Me, from broad strokes to a segment of one. And it’s changing everything.

As marketers, we’re moving from static personas to living identity graphs. As audiences, we’ve gone from craving options to craving intuition. We want brands that just get us.

Picture ads that shift based on your…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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How AI Is Revealing The True Potential Of Individual-Centric Marketing


A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I didn’t search for it. I didn’t ask for it. But, somehow, my For You Page and Spotify knew. They knew before I did.

That’s the power of what I call B2Me, from broad strokes to a segment of one. And it’s changing everything.

As marketers, we’re moving from static personas to living identity graphs. As audiences, we’ve gone from craving options to craving intuition. We want brands that just get us.

Picture ads that shift based on your…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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