Asus’s ROG Ally X and ROG Ally handheld gaming consoles are reportedly gearing up for pre-orders next month. A European pricing leak, consistent with previous rumors, hints at the cost for both models. The launch is anticipated to coincide with a Microsoft live event where the company is expected to reveal a new Xbox-branded title specifically designed for these Asus devices.
Dealabs reports the ROG Ally X will be priced at €799, while the standard ROG Ally will be discounted to €399 during the promotional period, eventually reverting to its original price of €499. These anticipated launches and price points suggest Asus and Microsoft are preparing to make a significant impact in the handheld gaming market.

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)