EA Says It Won’t Raise Prices of Its Games to $80 ‘At This Stage’

August 1, 2025

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Electronic Arts (EA) has stated they are not planning to increase the prices of their games currently, despite some competitors exploring $80 price tags for AAA titles. While a future price increase isn’t entirely off the table, EA emphasized that no changes are anticipated “at this stage.”

This confirmation suggests that upcoming titles like the highly anticipated Battlefield 6 will likely maintain the standard $70 price point. The question of potential price hikes surfaced during EA’s FY 2026 first-quarter earnings call. EA CEO Andrew Wilson addressed the matter, indicating a cautious approach to pricing strategies in the current market. The company will likely monitor the impact of competitor price changes before making any definitive decisions.

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EA Says It Won’t Raise Prices of Its Games to $80 ‘At This Stage’

August 1, 2025

, Published By Gadget360

Electronic Arts (EA) has stated they are not planning to increase the prices of their games currently, despite some competitors exploring $80 price tags for AAA titles. While a future price increase isn’t entirely off the table, EA emphasized that no changes are anticipated “at this stage.”

This confirmation suggests that upcoming titles like the highly anticipated Battlefield 6 will likely maintain the standard $70 price point. The question of potential price hikes surfaced during EA’s FY 2026 first-quarter earnings call. EA CEO Andrew Wilson addressed the matter, indicating a cautious approach to pricing strategies in the current market. The company will likely monitor the impact of competitor price changes before making any definitive decisions.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Mistral AI And NTT DATA Accelerate Luxembourg’s AI Ambitions

Next News

Microsoft researchers name 40 white-collar jobs AI is most likely to steal: Is yours on the list?

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