Governments often see entrepreneurs as the engines of innovation, job creation and economic growth. In the UK alone, small and medium enterprises account for 99.8% of the business population and employ more than 16 million people.
However, entrepreneurship is not just a strategic or financial undertaking. It’s primarily an emotional journey. From the spark of an idea to the triumphs and failures of running a business, emotions constantly shape how entrepreneurs think, decide, act and relate to others.
Recent research I led draws on 276 studies to…
