Apple CEO Tim Cook tells staff AI is as big as the internet, vows major investment

August 2, 2025

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Apple CEO Tim Cook held a rare all-hands meeting after the iPhone maker’s earnings to rally the company’s employees around artificial intelligence and its upcoming ‘amazing’ pipeline of products, according to a report by Bloomberg. Cook addressed Apple officials at the company’s on-campus auditorium where he told them that the AI revolution is “as big or bigger” than the internet, smartphones, cloud computing and apps.

“Apple must do this. class=”backlink” target=”_blank” href=”https://www.livemint.com/companies/company-results/apple-june-quarter-earnings-iphone-sales-in-india-donald-trump-trade-tariffs-smartphone-market-11754031501515.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Apple”> Apple will do this. This is sort of ours to grab,” Cook reportedly told his employees.

“We will…

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Apple CEO Tim Cook tells staff AI is as big as the internet, vows major investment

August 2, 2025

, Published By Livemint

Apple CEO Tim Cook held a rare all-hands meeting after the iPhone maker’s earnings to rally the company’s employees around artificial intelligence and its upcoming ‘amazing’ pipeline of products, according to a report by Bloomberg. Cook addressed Apple officials at the company’s on-campus auditorium where he told them that the AI revolution is “as big or bigger” than the internet, smartphones, cloud computing and apps.

“Apple must do this. class=”backlink” target=”_blank” href=”https://www.livemint.com/companies/company-results/apple-june-quarter-earnings-iphone-sales-in-india-donald-trump-trade-tariffs-smartphone-market-11754031501515.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Apple”> Apple will do this. This is sort of ours to grab,” Cook reportedly told his employees.

“We will…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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