Listed fintech startups undertook major cuts in marketing and promotional expenses in the past few quarters in a bid to achieve profitability in their core business or strengthen business fundamentals in a tough environment, showed stock exchange filings.

While rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>One 97 Communications, which runs rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>Paytm, has been on a cost cutting spree, rel=”dofollow” href=”https://economictimes.indiatimes.com/pb-fintech-ltd/stocks/companyid-2017710.cms” target=”_blank”>PB Fintech also reduced marketing spends in the past two quarters.

It comes even as rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>Paytm reported its first business-driven profitable quarter in June. While achieving revenue growth has been a major challenge in a…

Listed fintech startups undertook major cuts in marketing and promotional expenses in the past few quarters in a bid to achieve profitability in their core business or strengthen business fundamentals in a tough environment, showed stock exchange filings.

While rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>One 97 Communications, which runs rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>Paytm, has been on a cost cutting spree, rel=”dofollow” href=”https://economictimes.indiatimes.com/pb-fintech-ltd/stocks/companyid-2017710.cms” target=”_blank”>PB Fintech also reduced marketing spends in the past two quarters.

It comes even as rel=”dofollow” href=”https://economictimes.indiatimes.com/one97-communications-ltd/stocks/companyid-2017785.cms” target=”_blank”>Paytm reported its first business-driven profitable quarter in June. While achieving revenue growth has been a major challenge in a…