During its Q2 2025 earnings call, Netflix acknowledged using AI-generated video for a scene in its sci-fi series, ‘The Eternaut.’ The company reportedly created a collapsing building sequence with AI, marking the first time Netflix has admitted employing the technology in its original productions. This admission suggests that AI video generation models have matured to a point where they can be effectively integrated into large-scale movie and television show production. The move signals a potential shift in the industry, showcasing how AI could streamline visual effects and potentially reduce production costs. While the full implications remain to be seen, Netflix’s use of AI in ‘The Eternaut’ signifies a notable step towards integrating artificial intelligence into mainstream content creation.
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Netflix Reportedly Used AI-Generated Scene in The Eternaut Show to Cut Production Costs
During its Q2 2025 earnings call, Netflix acknowledged using AI-generated video for a scene in its sci-fi series, ‘The Eternaut.’ The company reportedly created a collapsing building sequence with AI, marking the first time Netflix has admitted employing the technology in its original productions. This admission suggests that AI video generation models have matured to a point where they can be effectively integrated into large-scale movie and television show production. The move signals a potential shift in the industry, showcasing how AI could streamline visual effects and potentially reduce production costs. While the full implications remain to be seen, Netflix’s use of AI in ‘The Eternaut’ signifies a notable step towards integrating artificial intelligence into mainstream content creation.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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