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Google’s Raghavan believes that D2C brands have to integrate first-party data GenAI in their marketing campaigns to stay ahead of the competition
Calling old school marketing funnel dead, Raghavan proposed a new 4S engagement strategy of catering to scrolling, streaming, searching and shopping
The Google executive also talked about changing consumer behaviour, reducing attention spans, interconnectedness of marketing channels, consumer intent and others
As rising…
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Google’s Raghavan believes that D2C brands have to integrate first-party data GenAI in their marketing campaigns to stay ahead of the competition
Calling old school marketing funnel dead, Raghavan proposed a new 4S engagement strategy of catering to scrolling, streaming, searching and shopping
The Google executive also talked about changing consumer behaviour, reducing attention spans, interconnectedness of marketing channels, consumer intent and others
As rising…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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