Google Says AI Clicks Are Better, What Does Your Data Say?

August 6, 2025

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Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit.

But with no supporting data or clear definitions, the message reads more like reassurance than transparency.

Rather than take Google at its word or assume the worst, you can use your own analytics to understand how AI in Search is affecting your site.

Here’s how to do that.

Google Says: “Quality Clicks” Are Up

In the post, Google says total…

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