Perplexity has launched “Perplexity Max,” a new premium subscription targeting power users. Priced at $200 per month, it’s the platform’s most expensive offering.
The AI firm aims to attract subscribers with exclusive benefits, including early access to upcoming features, prioritized access to services using external AI models, and increased rate limits for usage. This suggests the service anticipates high demand and potential bottlenecks for its existing infrastructure.
While Perplexity Max caters to a specialized audience, the company will continue to offer its existing subscription options, Perplexity Pro and the enterprise-focused Enterprise Pro, ensuring options for users with varying needs and budgets. This tiered approach allows Perplexity to cater to both casual and professional users.
