Is AI Cutting Into Your SEO Conversions?

August 12, 2025

, By Search Engine Journal

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Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping.

It’s easy to blame falling traffic from Google’s intensified AI Overviews.

But purchase intent doesn’t just vanish. Does it?

If your conversions are holding steady, congratulations. If they’re not, the reasons may be more layered than you think.

In today’s Memo, I’m breaking down the five biggest forces I see behind SEO conversion declines across industries:

Loss of top-of-the-funnel (TOFU) traffic (and why…

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Is AI Cutting Into Your SEO Conversions?

August 12, 2025

, Published By Search Engine Journal

Since March 2025 in the U.S. (and May elsewhere), many sites have noticed an uncomfortable pattern: organic conversions slipping.

It’s easy to blame falling traffic from Google’s intensified AI Overviews.

But purchase intent doesn’t just vanish. Does it?

If your conversions are holding steady, congratulations. If they’re not, the reasons may be more layered than you think.

In today’s Memo, I’m breaking down the five biggest forces I see behind SEO conversion declines across industries:

Loss of top-of-the-funnel (TOFU) traffic (and why…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Holiday Tribe raises Rs 25 Cr in pre-Series A round

Next News

Best gaming computer monitors: Top 10 picks for high smooth refresh rate gaming

Search Engine Journal

More like this

Popular

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