Ex Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think

August 14, 2025

, By Search Engine Journal

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While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that could disrupt the entire industry business model.

To get a better understanding of this, I spoke to the 25-year veteran and SEO pioneer Duane Forrester to discuss some of his recent articles about the shift from traditional SEO and the impact on how SEO roles are changing and adapting.

Duane previously worked at Microsoft as a senior program manager of…

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Ex Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think

August 14, 2025

, Published By Search Engine Journal

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that could disrupt the entire industry business model.

To get a better understanding of this, I spoke to the 25-year veteran and SEO pioneer Duane Forrester to discuss some of his recent articles about the shift from traditional SEO and the impact on how SEO roles are changing and adapting.

Duane previously worked at Microsoft as a senior program manager of…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

BII to invest Rs 70 Cr for additional 3% stake in Altum Credo

Next News

Google Photos Remix transforms images into anime, sketch, 3D and comic styles: How the feature works

Search Engine Journal

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