Can WebEngage Power Martech Growth With Its GenAI Play

, By INC42
EnterpriseTech

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By the early 2020s, AI stopped being a side experiment in martech, and became central to how businesses engaged, retained, and understood their customers. 

WebEngage got the early whiffs of the change and rebuilt its platform for a new age of customisation where data intelligence would derive every decision. The Mumbai-based enterprise technology solutions provider evolved into a full-stack engagement and retention platform, capable of handling the next wave of data-heavy, decision-led martech use cases.

Today, WebEngage serves over 900…



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Can WebEngage Power Martech Growth With Its GenAI Play

, Published By INC42
EnterpriseTech


By the early 2020s, AI stopped being a side experiment in martech, and became central to how businesses engaged, retained, and understood their customers. 

WebEngage got the early whiffs of the change and rebuilt its platform for a new age of customisation where data intelligence would derive every decision. The Mumbai-based enterprise technology solutions provider evolved into a full-stack engagement and retention platform, capable of handling the next wave of data-heavy, decision-led martech use cases.

Today, WebEngage serves over 900…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
The New Packaging Playbook: Visibility, Storytelling And Speed
Next News
Orient Green Power Reports Robust 446% YoY Jump in Q1 FY26 Net Profit
INC42

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