Why The Last Year Has Been The Biggest Challenge For CMOs

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I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.”

Based on my experience, the past year has been nothing short of a perfect storm for chief marketing officers (CMOs).

As the Director of Corporate Communications for Ziff-Davis, I helped to launch Yahoo! Europe in 1996. We faced several key challenges as the joint venture began offering customized versions of Yahoo!’s leading “Internet guide” in France, Germany, and the United Kingdom.

We had to…



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Why The Last Year Has Been The Biggest Challenge For CMOs


I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.”

Based on my experience, the past year has been nothing short of a perfect storm for chief marketing officers (CMOs).

As the Director of Corporate Communications for Ziff-Davis, I helped to launch Yahoo! Europe in 1996. We faced several key challenges as the joint venture began offering customized versions of Yahoo!’s leading “Internet guide” in France, Germany, and the United Kingdom.

We had to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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