ETtech Explainer: Rapido’s bold challenge to Zomato, Swiggy amid sector slowdown

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Rapido, best known for shaking up India’s ride-hailing market, is taking a swing at another entrenched duopoly. The company has quietly rolled out its food delivery app, Ownly, in select Bengaluru pin codes, positioning itself against rel=”dofollow” href=”https://economictimes.indiatimes.com/eternal-ltd/stocks/companyid-57948.cms” target=”_blank”>Zomato and rel=”dofollow” href=”https://economictimes.indiatimes.com/swiggy-ltd/stocks/companyid-2232501.cms” target=”_blank”>Swiggy.

The pitch is familiar: do what Uber couldn’t and Ola failed at. Rapido is betting its cost structure will make the difference. While incumbents charge restaurants commissions of 16–30%, Ownly is offering a leaner 8–15%. Consumers, meanwhile, will pay a fixed delivery fee — Rs 25 for orders…



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ETtech Explainer: Rapido’s bold challenge to Zomato, Swiggy amid sector slowdown


Rapido, best known for shaking up India’s ride-hailing market, is taking a swing at another entrenched duopoly. The company has quietly rolled out its food delivery app, Ownly, in select Bengaluru pin codes, positioning itself against rel=”dofollow” href=”https://economictimes.indiatimes.com/eternal-ltd/stocks/companyid-57948.cms” target=”_blank”>Zomato and rel=”dofollow” href=”https://economictimes.indiatimes.com/swiggy-ltd/stocks/companyid-2232501.cms” target=”_blank”>Swiggy.

The pitch is familiar: do what Uber couldn’t and Ola failed at. Rapido is betting its cost structure will make the difference. While incumbents charge restaurants commissions of 16–30%, Ownly is offering a leaner 8–15%. Consumers, meanwhile, will pay a fixed delivery fee — Rs 25 for orders…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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