Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)

August 19, 2025

, By Search Engine Journal

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In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing itself?

Fast-forward to 2025, and it’s no longer hypothetical.

With AI Overviews (AIOs) and AI Mode, Google has not only eaten into its own search product, but it has also taken a big bite out of publishers, too.

Cannibalization is usually framed as a risk. But in the right circumstances, it can be a growth driver-or even a survival tactic.

In today’s Memo, I’m revisiting product cannibalization through a fresh AI-era…

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Standby As Google Cannibalizes Itself (While Also Devouring All Of Us)

August 19, 2025

, Published By Search Engine Journal

In 2023, I wrote about a provocative “what if”: What if Google added an AI chatbot to Search, effectively cannibalizing itself?

Fast-forward to 2025, and it’s no longer hypothetical.

With AI Overviews (AIOs) and AI Mode, Google has not only eaten into its own search product, but it has also taken a big bite out of publishers, too.

Cannibalization is usually framed as a risk. But in the right circumstances, it can be a growth driver-or even a survival tactic.

In today’s Memo, I’m revisiting product cannibalization through a fresh AI-era…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

PixelSky Capital raises Rs 150 Cr in first close, targets Rs 400 Cr corpus

Next News

Attention Gmail users! Google warns of hidden AI scam stealing passwords, 1.8 billion accounts vulnerable

Search Engine Journal

More like this

Popular

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